Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance.
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| Title: | Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance. |
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| Authors: | Johnson, Ross W.1 (AUTHOR), Bhattacharya, Abhi2 (AUTHOR) abhattacharya3@ua.edu, Bauer, Carlos2 (AUTHOR), Runnalls, Blake3 (AUTHOR), Skiadopoulou, Athina2 (AUTHOR) |
| Source: | Journal of Service Research. Aug2026, Vol. 29 Issue 3, p464-483. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10946705 |
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| DOI: | 10.1177/10946705251374540 |
