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Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance.

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Title: Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance.
Authors: Johnson, Ross W.1 (AUTHOR), Bhattacharya, Abhi2 (AUTHOR) abhattacharya3@ua.edu, Bauer, Carlos2 (AUTHOR), Runnalls, Blake3 (AUTHOR), Skiadopoulou, Athina2 (AUTHOR)
Source: Journal of Service Research. Aug2026, Vol. 29 Issue 3, p464-483. 20p.
Database: Business Source Ultimate
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  Data: Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance.
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  Data: <searchLink fieldCode="AR" term="%22Johnson%2C+Ross+W%2E%22">Johnson, Ross W.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bhattacharya%2C+Abhi%22">Bhattacharya, Abhi</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> abhattacharya3@ua.edu</i><br /><searchLink fieldCode="AR" term="%22Bauer%2C+Carlos%22">Bauer, Carlos</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Runnalls%2C+Blake%22">Runnalls, Blake</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Skiadopoulou%2C+Athina%22">Skiadopoulou, Athina</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Service+Research%22">Journal of Service Research</searchLink>. Aug2026, Vol. 29 Issue 3, p464-483. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195340383
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        Value: 10.1177/10946705251374540
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        Text: English
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        StartPage: 464
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      – TitleFull: Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance.
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              Text: Aug2026
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              Y: 2026
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