THE EFFECT OF STORYTELLING IN ADVERTISING ON PURCHASE INTENTION: A STUDY ON ARTIFICIAL INTELLIGENCE APPLICATIONS.

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Bibliographic Details
Title:	THE EFFECT OF STORYTELLING IN ADVERTISING ON PURCHASE INTENTION: A STUDY ON ARTIFICIAL INTELLIGENCE APPLICATIONS.
Authors:	GEVREK, Elif¹, YILDIRIM, Figen²
Source:	Journal of International Trade, Logistics & Law. Jun2026, Vol. 12 Issue 1, p247-258. 12p.
Database:	Business Source Ultimate

Description
ISSN:	21499748