View in EDS PDF Full Text

THE EFFECT OF STORYTELLING IN ADVERTISING ON PURCHASE INTENTION: A STUDY ON ARTIFICIAL INTELLIGENCE APPLICATIONS.

Saved in:
Bibliographic Details
Title: THE EFFECT OF STORYTELLING IN ADVERTISING ON PURCHASE INTENTION: A STUDY ON ARTIFICIAL INTELLIGENCE APPLICATIONS.
Authors: GEVREK, Elif1, YILDIRIM, Figen2
Source: Journal of International Trade, Logistics & Law. Jun2026, Vol. 12 Issue 1, p247-258. 12p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195460439
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: THE EFFECT OF STORYTELLING IN ADVERTISING ON PURCHASE INTENTION: A STUDY ON ARTIFICIAL INTELLIGENCE APPLICATIONS.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22GEVREK%2C+Elif%22">GEVREK, Elif</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22YILDIRIM%2C+Figen%22">YILDIRIM, Figen</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Trade%2C+Logistics+%26+Law%22">Journal of International Trade, Logistics & Law</searchLink>. Jun2026, Vol. 12 Issue 1, p247-258. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195460439
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 247
    Titles:
      – TitleFull: THE EFFECT OF STORYTELLING IN ADVERTISING ON PURCHASE INTENTION: A STUDY ON ARTIFICIAL INTELLIGENCE APPLICATIONS.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: GEVREK, Elif
      – PersonEntity:
          Name:
            NameFull: YILDIRIM, Figen
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 21499748
          Numbering:
            – Type: volume
              Value: 12
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of International Trade, Logistics & Law
              Type: main
ResultId 1