What Drives Disney Brand Love? Antecedents Across Lusophone Markets.

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Bibliographic Details
Title:	What Drives Disney Brand Love? Antecedents Across Lusophone Markets.
Authors:	Filipe, Sandra^1,2
Source:	European Journal of Marketing & Economics. Mar2026, Vol. 9 Issue 1, p178-200. 23p.
Database:	Business Source Ultimate

Description
ISSN:	26018659
DOI:	10.26417/nnhe0d09