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What Drives Disney Brand Love? Antecedents Across Lusophone Markets.

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Bibliographic Details
Title: What Drives Disney Brand Love? Antecedents Across Lusophone Markets.
Authors: Filipe, Sandra1,2
Source: European Journal of Marketing & Economics. Mar2026, Vol. 9 Issue 1, p178-200. 23p.
Database: Business Source Ultimate
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        Value: 10.26417/nnhe0d09
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        Text: English
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              Text: Mar2026
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