What Drives Disney Brand Love? Antecedents Across Lusophone Markets.
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| Title: | What Drives Disney Brand Love? Antecedents Across Lusophone Markets. |
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| Authors: | Filipe, Sandra1,2 |
| Source: | European Journal of Marketing & Economics. Mar2026, Vol. 9 Issue 1, p178-200. 23p. |
| Database: | Business Source Ultimate |
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