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High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.

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Bibliographic Details
Title: High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.
Authors: Nahm, Irene1 (AUTHOR) iynahm@umn.edu, Wiseman, Phillip2 (AUTHOR), Ahearne, Michael3 (AUTHOR), Tirunillai, Seshadri3 (AUTHOR)
Source: Journal of Marketing. Mar2026, p1.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/00222429261436003