PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO.
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| Title: | PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO. |
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| Authors: | MÚNERA PATIÑO, Jhonny Richard1 jrmunera@correo.iue.edu.co, VÉLEZ RESTREPO, Juan Francisco1 jfvelezr@correo.iue.edu.co, SUÁREZ CORREA, Edwin Alberto1 easuarez@correo.iue.edu.co |
| Source: | Management & Marketing Journal. 2026, Vol. 24 Issue 1, p7-18. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 18412416 |
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| DOI: | 10.52846/MNMK.24.1.01 |
