APA (7th ed.) Citation

MÚNERA PATIÑO, J. R., VÉLEZ RESTREPO, J. F., & SUÁREZ CORREA, E. A. (2026). PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO. Management & Marketing Journal, 24(1), 7. https://doi.org/10.52846/MNMK.24.1.01

Chicago Style (17th ed.) Citation

MÚNERA PATIÑO, Jhonny Richard, Juan Francisco VÉLEZ RESTREPO, and Edwin Alberto SUÁREZ CORREA. "PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO." Management & Marketing Journal 24, no. 1 (2026): 7. https://doi.org/10.52846/MNMK.24.1.01.

MLA (9th ed.) Citation

MÚNERA PATIÑO, Jhonny Richard, et al. "PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO." Management & Marketing Journal, vol. 24, no. 1, 2026, p. 7, https://doi.org/10.52846/MNMK.24.1.01.