PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO.
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| Title: | PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO. |
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| Authors: | MÚNERA PATIÑO, Jhonny Richard1 jrmunera@correo.iue.edu.co, VÉLEZ RESTREPO, Juan Francisco1 jfvelezr@correo.iue.edu.co, SUÁREZ CORREA, Edwin Alberto1 easuarez@correo.iue.edu.co |
| Source: | Management & Marketing Journal. 2026, Vol. 24 Issue 1, p7-18. 12p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 195752638 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22MÚNERA+PATIÑO%2C+Jhonny+Richard%22">MÚNERA PATIÑO, Jhonny Richard</searchLink><relatesTo>1</relatesTo><i> jrmunera@correo.iue.edu.co</i><br /><searchLink fieldCode="AR" term="%22VÉLEZ+RESTREPO%2C+Juan+Francisco%22">VÉLEZ RESTREPO, Juan Francisco</searchLink><relatesTo>1</relatesTo><i> jfvelezr@correo.iue.edu.co</i><br /><searchLink fieldCode="AR" term="%22SUÁREZ+CORREA%2C+Edwin+Alberto%22">SUÁREZ CORREA, Edwin Alberto</searchLink><relatesTo>1</relatesTo><i> easuarez@correo.iue.edu.co</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Management+%26+Marketing+Journal%22">Management & Marketing Journal</searchLink>. 2026, Vol. 24 Issue 1, p7-18. 12p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195752638 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.52846/MNMK.24.1.01 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 12 StartPage: 7 Titles: – TitleFull: PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: MÚNERA PATIÑO, Jhonny Richard – PersonEntity: Name: NameFull: VÉLEZ RESTREPO, Juan Francisco – PersonEntity: Name: NameFull: SUÁREZ CORREA, Edwin Alberto IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: 2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 18412416 Numbering: – Type: volume Value: 24 – Type: issue Value: 1 Titles: – TitleFull: Management & Marketing Journal Type: main |
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