An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty.

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Bibliographic Details
Title:	An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty.
Authors:	Hitsch, Günter J.
Source:	Marketing Science (INFORMS). Winter2006, Vol. 25 Issue 1, p25-50. 26p. 5 Charts, 9 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1050.0140