APA (7th ed.) Citation

Hitsch, G. J. (2006). An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty. Marketing Science (INFORMS), 25(1), 25. https://doi.org/10.1287/mksc.1050.0140

Chicago Style (17th ed.) Citation

Hitsch, Günter J. "An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty." Marketing Science (INFORMS) 25, no. 1 (2006): 25. https://doi.org/10.1287/mksc.1050.0140.

MLA (9th ed.) Citation

Hitsch, Günter J. "An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty." Marketing Science (INFORMS), vol. 25, no. 1, 2006, p. 25, https://doi.org/10.1287/mksc.1050.0140.