Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards.
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| Title: | Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards. |
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| Authors: | Fong, John1 (AUTHOR) John.Fong@mgsm.edu.au, Burton, Suzan1 (AUTHOR) Suzan.Burton@mgsm.edu.au |
| Source: | Journal of Interactive Advertising. Spring2006, Vol. 6 Issue 2, p61-62. 10p. |
| Database: | Business Source Ultimate |
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