Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis.
Saved in:
| Title: | Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis. |
|---|---|
| Authors: | Danaher, Peter J.1 p.danaher@auckland.ac.nz, Mullarkey, Guy W.2 guy.mullarkey@shell.com, Essegaier, Skander3 skander.tunes@gmail.com |
| Source: | Journal of Marketing Research (JMR). May2006, Vol. 43 Issue 2, p182-194. 13p. 6 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
|---|---|
| DOI: | 10.1509/jmkr.43.2.182 |
