Bagging and Boosting Classification Trees to Predict Churn.
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| Title: | Bagging and Boosting Classification Trees to Predict Churn. |
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| Authors: | Lemmens, Aurélie1 aurelie.lemmens@econ.kuleuven.be, Croux, Christophe2 christophe.croux@econ.kuleuven.be |
| Source: | Journal of Marketing Research (JMR). May2006, Vol. 43 Issue 2, p276-286. 11p. 4 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1509/jmkr.43.2.276 |