TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS.
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| Title: | TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS. |
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| Authors: | Sergius Koku, Paul1 Koku@fau.edu |
| Source: | Journal of Marketing Theory & Practice. Fall2005, Vol. 13 Issue 4, p8-21. 14p. |
| Database: | Business Source Ultimate |
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