Chapter 2: Principles of Global Niche Marketing Strategies: An Early Conceptual Framework.

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Bibliographic Details
Title:	Chapter 2: Principles of Global Niche Marketing Strategies: An Early Conceptual Framework.
Authors:	Hezar, Isil¹, Dalgic, Tevfik², Phelan, Steven³, Knight, Gary⁴
Source:	Handbook of Niche Marketing: Principles & Practice. 2006, p25-63. 39p.
Database:	Business Source Ultimate

Description
ISBN:	9780789023308