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Chapter 2: Principles of Global Niche Marketing Strategies: An Early Conceptual Framework.

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Title: Chapter 2: Principles of Global Niche Marketing Strategies: An Early Conceptual Framework.
Authors: Hezar, Isil1, Dalgic, Tevfik2, Phelan, Steven3, Knight, Gary4
Source: Handbook of Niche Marketing: Principles & Practice. 2006, p25-63. 39p.
Database: Business Source Ultimate
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        StartPage: 25
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