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Influence Tactics for Effective Adaptive Selling.

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Bibliographic Details
Title: Influence Tactics for Effective Adaptive Selling.
Authors: McFarland, Richard G1, Challagalla, Goutam N2, Shervani, Tasadduq A3
Source: Journal of Marketing. Oct2006, Vol. 70 Issue 4, p103-117. 15p. 6 Charts, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.70.4.103