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Influence Tactics for Effective Adaptive Selling.

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Title: Influence Tactics for Effective Adaptive Selling.
Authors: McFarland, Richard G1, Challagalla, Goutam N2, Shervani, Tasadduq A3
Source: Journal of Marketing. Oct2006, Vol. 70 Issue 4, p103-117. 15p. 6 Charts, 1 Graph.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkg.70.4.103
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 103
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      – TitleFull: Influence Tactics for Effective Adaptive Selling.
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            NameFull: McFarland, Richard G
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            NameFull: Challagalla, Goutam N
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            NameFull: Shervani, Tasadduq A
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              Text: Oct2006
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              Y: 2006
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