Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.

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Bibliographic Details
Title:	Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.
Authors:	Palmatier, Robert W., Dant, Rajiv P., Grewal, Dhruv¹, Evans, Kenneth R.
Source:	Journal of Marketing. Oct2006, Vol. 70 Issue 4, p136-153. 18p. 1 Diagram, 6 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.70.4.136