APA (7th ed.) Citation

Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. Journal of Marketing, 70(4), 136. https://doi.org/10.1509/jmkg.70.4.136

Chicago Style (17th ed.) Citation

Palmatier, Robert W., Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans. "Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis." Journal of Marketing 70, no. 4 (2006): 136. https://doi.org/10.1509/jmkg.70.4.136.

MLA (9th ed.) Citation

Palmatier, Robert W., et al. "Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis." Journal of Marketing, vol. 70, no. 4, 2006, p. 136, https://doi.org/10.1509/jmkg.70.4.136.