Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.
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| Title: | Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. |
|---|---|
| Authors: | Palmatier, Robert W., Dant, Rajiv P., Grewal, Dhruv1, Evans, Kenneth R. |
| Source: | Journal of Marketing. Oct2006, Vol. 70 Issue 4, p136-153. 18p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
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