Analysis of Effects of Operational Execution on Repeat Purchasing for Heterogeneous Customer Segments.
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| Title: | Analysis of Effects of Operational Execution on Repeat Purchasing for Heterogeneous Customer Segments. |
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| Authors: | Boyer, Kenneth K.1 Boyerk@msu.edu, Frohlich, Markham T.2 frohlich@bu.edu |
| Source: | Production & Operations Management. Summer2006, Vol. 15 Issue 2, p229-242. 14p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 10591478 |
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| DOI: | 10.1111/j.1937-5956.2006.tb00242.x |
