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Analysis of Effects of Operational Execution on Repeat Purchasing for Heterogeneous Customer Segments.

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Title: Analysis of Effects of Operational Execution on Repeat Purchasing for Heterogeneous Customer Segments.
Authors: Boyer, Kenneth K.1 Boyerk@msu.edu, Frohlich, Markham T.2 frohlich@bu.edu
Source: Production & Operations Management. Summer2006, Vol. 15 Issue 2, p229-242. 14p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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        Value: 10.1111/j.1937-5956.2006.tb00242.x
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        Text: English
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        StartPage: 229
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