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Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy.

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Bibliographic Details
Title: Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy.
Authors: Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1
Source: Journal of Consumer Marketing. 2006, Vol. 23 Issue 4/5, p292-299. 8p.
Database: Business Source Ultimate
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