The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever.
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| Title: | The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever. |
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| Authors: | Ferguson, Rick1 rickferguson@colloquy.com, Hlavinka, Kelly1 |
| Source: | Journal of Consumer Marketing. 2006, Vol. 23 Issue 6, p357-361. 5p. |
| Database: | Business Source Ultimate |
| ISSN: | 07363761 |
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| DOI: | 10.1108/07363760610701904 |
