APA (7th ed.) Citation

Ferguson, R., & Hlavinka, K. (2006). The long tail of loyalty: How personalized dialogue and customized rewards will change marketing forever. Journal of Consumer Marketing, 23(6), 357. https://doi.org/10.1108/07363760610701904

Chicago Style (17th ed.) Citation

Ferguson, Rick, and Kelly Hlavinka. "The Long Tail of Loyalty: How Personalized Dialogue and Customized Rewards Will Change Marketing Forever." Journal of Consumer Marketing 23, no. 6 (2006): 357. https://doi.org/10.1108/07363760610701904.

MLA (9th ed.) Citation

Ferguson, Rick, and Kelly Hlavinka. "The Long Tail of Loyalty: How Personalized Dialogue and Customized Rewards Will Change Marketing Forever." Journal of Consumer Marketing, vol. 23, no. 6, 2006, p. 357, https://doi.org/10.1108/07363760610701904.