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The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever.

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Bibliographic Details
Title: The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever.
Authors: Ferguson, Rick1 rickferguson@colloquy.com, Hlavinka, Kelly1
Source: Journal of Consumer Marketing. 2006, Vol. 23 Issue 6, p357-361. 5p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Marketing%22">Journal of Consumer Marketing</searchLink>. 2006, Vol. 23 Issue 6, p357-361. 5p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=23452316
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        Value: 10.1108/07363760610701904
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        Text: English
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        PageCount: 5
        StartPage: 357
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              Text: 2006
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