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The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever.

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Bibliographic Details
Title: The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever.
Authors: Ferguson, Rick1 rickferguson@colloquy.com, Hlavinka, Kelly1
Source: Journal of Consumer Marketing. 2006, Vol. 23 Issue 6, p357-361. 5p.
Database: Business Source Ultimate
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