APA (7th ed.) Citation

Smith, J. B., & Colgate, M. (2007). CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK. Journal of Marketing Theory & Practice, 15(1), 7. https://doi.org/10.2753/MTP1069-6679150101

Chicago Style (17th ed.) Citation

Smith, J. Brock, and Mark Colgate. "CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK." Journal of Marketing Theory & Practice 15, no. 1 (2007): 7. https://doi.org/10.2753/MTP1069-6679150101.

MLA (9th ed.) Citation

Smith, J. Brock, and Mark Colgate. "CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK." Journal of Marketing Theory & Practice, vol. 15, no. 1, 2007, p. 7, https://doi.org/10.2753/MTP1069-6679150101.