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CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK.

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Title: CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK.
Authors: Smith, J. Brock1 bsmith@uvic.ca, Colgate, Mark2 colgate@uvic.ca
Source: Journal of Marketing Theory & Practice. Winter2007, Vol. 15 Issue 1, p7-23. 17p. 4 Charts.
Database: Business Source Ultimate
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