The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.

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Bibliographic Details
Title:	The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.
Authors:	Darke, Peter R¹, Ritchie, Robin J.B²
Source:	Journal of Marketing Research (JMR). Feb2007, Vol. 44 Issue 1, p114-127. 14p. 2 Diagrams.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.44.1.114