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Learning from giants.

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Bibliographic Details
Title: Learning from giants.
Authors: Nairn, Agnes1,2 NAIRN@em-lyon.com, Berthon, Pierre3, Money, Arthur
Source: International Journal of Market Research. 2007, Vol. 49 Issue 2, p257-274. 18p. 1 Diagram, 2 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:14707853
DOI:10.1177/147078530704900208