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Learning from giants.

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Bibliographic Details
Title: Learning from giants.
Authors: Nairn, Agnes1,2 NAIRN@em-lyon.com, Berthon, Pierre3, Money, Arthur
Source: International Journal of Market Research. 2007, Vol. 49 Issue 2, p257-274. 18p. 1 Diagram, 2 Charts, 2 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
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AccessLevel: 2
PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Market+Research%22">International Journal of Market Research</searchLink>. 2007, Vol. 49 Issue 2, p257-274. 18p. 1 Diagram, 2 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=24258544
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        Value: 10.1177/147078530704900208
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        Text: English
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        PageCount: 18
        StartPage: 257
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            NameFull: Berthon, Pierre
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              Text: 2007
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