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Executive Insights: Virtual Services Go International: International Services in the Marketspace.

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Bibliographic Details
Title: Executive Insights: Virtual Services Go International: International Services in the Marketspace.
Authors: Berthon, Pierre1, Pitt, Leyland2, Katsikeas, Constantine S.3, Berthon, Jean Paul4
Source: Journal of International Marketing. 1999, Vol. 7 Issue 3, p84-105. 22p. 2 Diagrams, 1 Chart.
Database: Business Source Ultimate
Description
ISSN:1069031X
DOI:10.1177/1069031X9900700307