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Decomposition of the Sales Impact of Promotion-Induced Stockpiling.

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Bibliographic Details
Title: Decomposition of the Sales Impact of Promotion-Induced Stockpiling.
Authors: Ailawadi, Kusum L1, Gedenk, Karen2, Lutzky, Christian3, Neslin, Scott A4
Source: Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p450-467. 18p. 1 Diagram, 10 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.44.3.450