View in EDS PDF Full Text

Decomposition of the Sales Impact of Promotion-Induced Stockpiling.

Saved in:
Bibliographic Details
Title: Decomposition of the Sales Impact of Promotion-Induced Stockpiling.
Authors: Ailawadi, Kusum L1, Gedenk, Karen2, Lutzky, Christian3, Neslin, Scott A4
Source: Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p450-467. 18p. 1 Diagram, 10 Charts, 2 Graphs.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 25685164
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Decomposition of the Sales Impact of Promotion-Induced Stockpiling.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ailawadi%2C+Kusum+L%22">Ailawadi, Kusum L</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Gedenk%2C+Karen%22">Gedenk, Karen</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Lutzky%2C+Christian%22">Lutzky, Christian</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Neslin%2C+Scott+A%22">Neslin, Scott A</searchLink><relatesTo>4</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2007, Vol. 44 Issue 3, p450-467. 18p. 1 Diagram, 10 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=25685164
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1509/jmkr.44.3.450
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
        StartPage: 450
    Titles:
      – TitleFull: Decomposition of the Sales Impact of Promotion-Induced Stockpiling.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ailawadi, Kusum L
      – PersonEntity:
          Name:
            NameFull: Gedenk, Karen
      – PersonEntity:
          Name:
            NameFull: Lutzky, Christian
      – PersonEntity:
          Name:
            NameFull: Neslin, Scott A
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2007
              Type: published
              Y: 2007
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 44
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1