COMPLEMENTARY EFFECTS OF VALUE AND SATISFACTION ON CUSTOMER'S BEHAVIORAL INTENTIONS.
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| Title: | COMPLEMENTARY EFFECTS OF VALUE AND SATISFACTION ON CUSTOMER'S BEHAVIORAL INTENTIONS. |
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| Authors: | SETIA, PANKAJ1 setia@bus.msu.edu, BOYER, KENNETH K.1, CALANTONE, ROGER J.1, VOORHEES, CLAY M.1 |
| Source: | Academy of Management Annual Meeting Proceedings. 2007, Vol. 2007 Issue 1, p1-6. 6p. |
| Database: | Business Source Ultimate |
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