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Commercial Use of UPC Scanner Data: Industry and Academic Perspectives.

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Title: Commercial Use of UPC Scanner Data: Industry and Academic Perspectives.
Authors: Bucklin, Randolph F.1 randy.bucklin@anderson.ucla.edu, Gupta, Sunil2 sg37@columbia.edu
Source: Marketing Science (INFORMS). 1999, Vol. 18 Issue 3, p247. 27p. 2 Charts.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.18.3.247