APA (7th ed.) Citation

Bucklin, R. F., & Gupta, S. (1999). Commercial Use of UPC Scanner Data: Industry and Academic Perspectives. Marketing Science (INFORMS), 18(3), 247. https://doi.org/10.1287/mksc.18.3.247

Chicago Style (17th ed.) Citation

Bucklin, Randolph F., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science (INFORMS) 18, no. 3 (1999): 247. https://doi.org/10.1287/mksc.18.3.247.

MLA (9th ed.) Citation

Bucklin, Randolph F., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science (INFORMS), vol. 18, no. 3, 1999, p. 247, https://doi.org/10.1287/mksc.18.3.247.