A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.
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| Title: | A Decision Support System for Planning Manufacturers' Sales Promotion Calendars. |
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| Authors: | Silva-Risso, Jorge M.1,2 jorge.silva@anderson.ucla.edu, Bucklin, Randolph E.2 randy.bucklin@anderson.ucla.edu, Morrison, Donald C.2 donal.morrison@anderson.ucla.edu |
| Source: | Marketing Science (INFORMS). 1999, Vol. 18 Issue 3, p274. 27p. 2 Diagrams, 6 Charts, 14 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.18.3.274 |
