APA (7th ed.) Citation

Silva-Risso, J. M., Bucklin, R. E., & Morrison, D. C. (1999). A Decision Support System for Planning Manufacturers' Sales Promotion Calendars. Marketing Science (INFORMS), 18(3), 274. https://doi.org/10.1287/mksc.18.3.274

Chicago Style (17th ed.) Citation

Silva-Risso, Jorge M., Randolph E. Bucklin, and Donald C. Morrison. "A Decision Support System for Planning Manufacturers' Sales Promotion Calendars." Marketing Science (INFORMS) 18, no. 3 (1999): 274. https://doi.org/10.1287/mksc.18.3.274.

MLA (9th ed.) Citation

Silva-Risso, Jorge M., et al. "A Decision Support System for Planning Manufacturers' Sales Promotion Calendars." Marketing Science (INFORMS), vol. 18, no. 3, 1999, p. 274, https://doi.org/10.1287/mksc.18.3.274.