View in EDS HTML Full Text PDF Full Text

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.

Saved in:
Bibliographic Details
Title: A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.
Authors: Silva-Risso, Jorge M.1,2 jorge.silva@anderson.ucla.edu, Bucklin, Randolph E.2 randy.bucklin@anderson.ucla.edu, Morrison, Donald C.2 donal.morrison@anderson.ucla.edu
Source: Marketing Science (INFORMS). 1999, Vol. 18 Issue 3, p274. 27p. 2 Diagrams, 6 Charts, 14 Graphs.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 2727534
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Silva-Risso%2C+Jorge+M%2E%22">Silva-Risso, Jorge M.</searchLink><relatesTo>1,2</relatesTo><i> jorge.silva@anderson.ucla.edu</i><br /><searchLink fieldCode="AR" term="%22Bucklin%2C+Randolph+E%2E%22">Bucklin, Randolph E.</searchLink><relatesTo>2</relatesTo><i> randy.bucklin@anderson.ucla.edu</i><br /><searchLink fieldCode="AR" term="%22Morrison%2C+Donald+C%2E%22">Morrison, Donald C.</searchLink><relatesTo>2</relatesTo><i> donal.morrison@anderson.ucla.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. 1999, Vol. 18 Issue 3, p274. 27p. 2 Diagrams, 6 Charts, 14 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=2727534
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1287/mksc.18.3.274
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 27
        StartPage: 274
    Titles:
      – TitleFull: A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Silva-Risso, Jorge M.
      – PersonEntity:
          Name:
            NameFull: Bucklin, Randolph E.
      – PersonEntity:
          Name:
            NameFull: Morrison, Donald C.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: 1999
              Type: published
              Y: 1999
          Identifiers:
            – Type: issn-print
              Value: 07322399
          Numbering:
            – Type: volume
              Value: 18
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Marketing Science (INFORMS)
              Type: main
ResultId 1