Business-to-Business Marketing Textbooks: A Comparative Review.
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| Title: | Business-to-Business Marketing Textbooks: A Comparative Review. |
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| Authors: | Backhaus, Klaus1,2 backhaus@wiwi.uni-muenster.de, Mell, Bastian BastiMell@web.de, Sabel, Tatjana3 03tasa@wiwi.uni-muenster.de |
| Source: | Journal of Business-to-Business Marketing. 2007, Vol. 14 Issue 4, p11-65. 55p. 9 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| ISSN: | 1051712X |
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| DOI: | 10.1300/J033v14n04_03 |
