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Predicting Consumer Behavior in Retail Banking.

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Bibliographic Details
Title: Predicting Consumer Behavior in Retail Banking.
Authors: Baumann, Chris1, Burton, Suzan1, Elliott, Gregory1
Source: Journal of Business & Management. 2007, Vol. 13 Issue 1, p79-96. 18p.
Database: Business Source Ultimate
Description
ISSN:1535668X
DOI:10.1504/jbm.2007.141151