Toward an Understanding of StrategicInter-Organizational Relationshipsin Franchise Channels.
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| Title: | Toward an Understanding of StrategicInter-Organizational Relationshipsin Franchise Channels. |
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| Authors: | Pappu, Madhav1 pappum@unt.edu, Strutton, David2 hds0309@louisiana.edu |
| Source: | Journal of Marketing Channels. 2000, Vol. 8 Issue 1/2, p111. 22p. |
| Database: | Business Source Ultimate |
| ISSN: | 1046669X |
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