Editorial: Non-Profit Marketing--Ghetto or Trailblazer?

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Bibliographic Details
Title: Editorial: Non-Profit Marketing--Ghetto or Trailblazer?
Authors: Horne, Sue, Laing, Angus
Source: Journal of Marketing Management. Dec2002, Vol. 18 Issue 9-10, p829-832. 4p.
Database: Business Source Ultimate
Description
ISSN:0267257X
DOI:10.1362/0267257012930420