The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure

Saved in:
Bibliographic Details
Title: The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure
Authors: Sternquist, Brenda1 sternqui@msu.edu, Runyan, Rodney C.2 runyanrc@sc.edu, Chen, Zhengyi1
Source: Journal of Retailing & Consumer Services. Mar2008, Vol. 15 Issue 2, p93-103. 11p.
Database: Business Source Ultimate
Description
ISSN:09696989
DOI:10.1016/j.jretconser.2007.05.004